Microsoft’s premier global CIO Summits
Objective:
Develop content for Microsoft’s two premier CIO conferences – the Global CIO Summit and Global Accounts Summit – to create deeper relationships with top global CIOs and further position Microsoft as a global thought leader on using technology to drive business growth
Services Provided:
- Conference conceptualization and strategy
- Content strategy and agenda development
- Onsite program execution and show flow
- Speaker research and identification
- Speaker booking and management
- Program budget management
- Management of audio/visual and digital production
Results:
- Integrated Microsoft content with external content to create learning and idea exchange opportunities among attendees
- Encouraged peer-level best practice sharing by including the majority of attending CIOs as speakers in the program, along with global leaders including Bill McDermott (SAP), Steve Ballmer (Microsoft), Sir Ken Robinson (author and top 10 TED speaker of all time), Hans Rosling (Gapminder Foundation) and Dan Pink (Author)
- Improved Microsoft favorability & satisfaction scores among attending CIOs