The world's premier student technology competition
Objective:
Manage and grow the Microsoft Imagine Cup – a global technology competition that invited university students to use technology to help solve the world’s toughest problems – to increase awareness, favorability and mindshare of Microsoft products among global 18-25 year olds
Services Provided:
- Conference conceptualization and strategy
- Content strategy and agenda development
- Onsite program execution and show flow
- Speaker researching identification
- Speaker booking and management
- Event management and logistics
- Audience marketing and registration
- Sponsorship/partnership strategy and sales
- Event budget and staff management
- Design and creative of event brand and materials
- Event signage
- Management of audio/visual and digital production
Results:
- Grew Imagine Cup participation to more than 350,000 students in 120+ countries
- Generated more than $2 million in sponsorship revenue
- Created Imagine Cup “Solve This” program that partnered with NGOs and non-profits to submit real-world problems that students could solve as part of the competition
- Partnered with celebrities including Eva Longoria, James Cameron and Michelle Obama to increase media attention and align the Imagine Cup with positively viewed “brands”
- Achieved PR outcomes on the scale of a $60 million product launch at a fraction of the budget