The world's largest gathering of CEOs
Objective:
Rebrand/reinvent the Global Leadership Summit as a top global thought leadership conference for YPO-WPO members on par with TED, Davos and Fortune Global Forum
Services Provided:
Conference conceptualization and strategy
Advisory group creation and management
Content strategy and agenda development
Onsite program execution and show flow
Speaker research and identification
Speaker booking and management
Event budget and staff management
Management of audio/visual and digital production
Audience marketing and brand strategy
Results:
Re-invented conference program to “engage the head and the heart”
Rebranded conference as YPO EDGE, an exclusive “Only-in-YPO” experience
Created EDGE content strategy and program framework to streamline the planning process year-to-year
Grew conference attendance from 1,800 to more than 3,500 CEOs in two years
Identified, recruited and managed global speakers including Bill Clinton, Kofi Annan, Tony Blair, James Cameron, John Chambers, Peter Diamandis, Aung San Suu Kyi, Robert Redford, Dr. Patrick Soon-Shiong, Neil deGrasse Tyson, Steve Wozniak, Muhammad Yunus, Malala Yousafzai, and many others